Throughout the years, Kerry Lee has been repeatedly asked by some of the area’s leading special event venues what they should be charging, what were competitive fees and policies, where they should advertise and what advertising provided the biggest return on investment. They further wanted to know how to go about implementing policy that would maximize their venue and overall profit and how they could better train their staff in service .
Because of Kerry Lee’s special training with the industry’s leaders on a national level and access to all kinds of industry “secrets” for understanding the highly complex world of weddings on the business –side, as well as writing a whole program for receiving maximum return on investments in wedding marketing, a brand new division to Santa Barbara Wine Country Weddings & Events emerged: Engaging Evolution Enterprises. ™ This division focuses on two main issues: Event Venue Consultation and training the hospitality sales professional and food and beverage industry in weddings, wedding production, wedding marketing and legendary customer service.
Consultation plans are customized, depending on the clients’ needs.
A sampling of training topics includes, but is not limited to:
- Complete Venue Evaluation from an event standpoint, including pricing, terms and conditions, event staff training and preparing the venue for maximum profit from weddings & events.
- Wedding Package Development & Tools
- Wedding and Special Event Marketing and Advertising
- Wedding & Special Event Business Consultation
- Catering Sales and Event Sales Staff Training and Development
- Service Staff Training and Development
- Bridal Event Consultation
- Customer Service 101
- Legendary Customer Service- taking it higher
- Wedding and Special Event Promotions
- Professional, Objective “Secret Shopper” Reports
Applause from previous location consultation clients:
“Our business tripled after we hired you to come in, get us organized, tell us where to focus our advertising and marketing. Your help creating our Website, in-house structure, pricing, policies and terms and conditions was invaluable. We are currently one of the most sought-after and sold out venues in the county and could not have done this without you.”
-Rod Houck, Owner Eucalyptus Lane, Ventura, CA www.EucalyptusLane.com
More available upon request, as many are current confidential clients undergoing their consultation presently.
